This is why it is common for conspiracies such as 9/11 trutherism, QAnon, Pizzagate, the Kalergi Plan and, most recently, COVID-19 disinformation to circulate in Proud Boys’ rhetorical spaces.Īn incident in Vancouver, British Columbia most saliently highlights the hostile ideology of the Proud Boys in practice-extremism not only espoused but acted upon. The redpill feeds into other conspiratorial thinking which situates Black and brown bodies as an existential threat. This erasure is believed to be facilitated by a Jewish cabal pushing immigration of non-white individuals in order to further emasculate white men. White genocide or “ The Great Replacement” is the concept that changing racial demographics are leading to white extinction. This fear is known by another term in extremist circles- white genocide. The redpill dovetails with the fear that white men will lose their standing in a world they cannot dominate and lose their women to Black or brown men. In this context, the redpill refers to men awakening to the reality of male subjugation by women under feminism. “Taking the redpill” is a reference to The Matrix, in which the main character takes a literal red pill in order to learn the truth about his society. Through the redpill, Proud Boys choose a new reality that frees them from personal responsibility-a reality where they frame themselves as victims. To understand the Proud Boys, it is important to understand one of the primary stages of their recruitment, “taking the redpill.” The redpill is the gateway into the conspiratorial thinking which drives the majority of far-right violent extremism.
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